View Our Product Milestones

For over a decade, we have pioneered breakthrough NAD+ cellular nutrition formulas to make professional longevity science accessible to global users. Every milestone below marks our persistent innovation in raw material purification, absorption technology and product form.

2016 | Brand Founded & First Affordable NMN Capsule Launched

Originally launched under the name Alive by Nature, we rolled out the industry’s first budget-friendly high-purity NMN capsule. We broke the high-price barrier of early NAD+ supplements and made daily cellular regeneration affordable for ordinary wellness enthusiasts.

2017 | Pure Bulk NMN Powder Debut

We released 100% pure unblended NMN raw powder without fillers, enabling flexible custom dosage for biohackers and long-term daily users. Independent third-party purity testing became a mandatory standard for all raw materials from this year.

2018 | Sublingual Fast-Dissolve NMN Tablets Released

Launched quick-absorb sublingual NMN tablets to bypass gastrointestinal degradation, greatly boosting oral bioavailability. This portable, convenient form laid the foundation for our “Designed for Everyday Luxury” design philosophy.

2019 | Industry’s First NAD+ Nasal Spray

We innovated transnasal NAD delivery technology, creating a direct absorption channel to support brain cellular health. This unique product quickly became a signature bestseller among longevity practitioners.

2020 | Proprietary Liposomal NMN Capsule Series Launched

Our self-developed liposomal encapsulation technology officially landed. Phospholipid wrapping shields active ingredients from stomach acid and liver first-pass metabolism, delivering 24-hour sustained cellular nutrient supply.

2021 | World’s First Pet Longevity NAD+ Supplements

We extended cellular health to companion animals and rolled out liposomal NMN chewables for cats and dogs, pioneering the pet longevity supplement track.

2022 | Four-in-One Liposomal NAD+ Complete Formula

Combined NMN, NR, Trigonelline and Trans-Resveratrol into one all-in-one capsule, covering the full NAD+ synthesis, protection and activation pathway with a single daily serving.

2023 | Senolytic Cell Clearance Line Launched

Released targeted senolytic supplements to inhibit CD38 enzymes and clear senescent cells, forming a complete daily cellular repair system together with our NAD+ booster series.

2024 | Blue Label NAD+ Infused Skincare Range Debut

Launched topical anti-aging skincare blended with methylene blue and NAD+ precursors, realizing integrated internal cell rejuvenation and external skin nourishment.

2025 | Global Customer Base Surpasses 1 Million

Products shipped to more than 100 countries worldwide, with customer reorder rate exceeding 80%. All production lines fully upgraded to stricter U.S. cGMP manufacturing standards.